Unstealthing Kleiner Perkins' Fortu Powercell: Kleiner helped them seek DOE Battery Funds

Via yet another determined reader of TheEEStory.com, a new stealth Kleiner investment has come to light. This time, it required a FOIA request to the Department of Energy to learn the list of applicants for advanced battery development funds.

The complete list is a whos who of battery upstarts, established players and wannabes. It is currently located at TheEEStory.com.

Since Kleiner has been so generous to me in regards to my numerous requests for comment on EEStor, it does make me chuckle a bit to be able to help uncloak yet another of their investments hiding in stealth. :-)

The DOE document lists Fortu Powercell Inc., as having an address of Kleiner Perkins Caulfield & Byers of 2750 Sand Hill Road, Menlo Park, California 94025. The POC listed is Mr. Alan Greenshields. From their website, it looks like this is a German company. http://www.fortu.de/

According to the forums website, RCGroups, Fortu uses a lithium chemistry consisting of Lithium-Cobalt-inorganic technology.

HHHhhhmm. Backing a German company for funds designed to grow a domestic battery industry. HHHhhhhmmm, not commenting on the EEStor investment. HHHhhhmmm.

Anyone at Kleiner care to clear any of this up for inquiring minds? Email: eestorblog@gmail.com


Here is one of their patents.

EEStor's use of Kleiner Stealth

For historical purposes, it's important to note that the secrecy surrounding EEStor's activities has largely been attributed to EEStor. This probably makes persons familiar with how Kleiner Perkins manages it's investments chuckle somewhat. Maybe there are several sources for this information but I've been reading David A. Kaplan's book "The Silicon Boys and Their Valley of Dreams" to understand better how Kleiner operates. Most of what I write in this topic is based on Kaplan's book so hopefully you'll forgive the lack of exact citation and simply go buy the book yourself immediately and without delay. Or, maybe you'll be kind enough to post a blog comment with an even more revealing book, article or conjecture.

There are at least 3 reasons EEStory fans should read Kaplan's book. First, it goes into some detail about the rigor behind Kleiner's efforts to find winning projects including weeding through proposals, eliminating weaknesses and finally settling on an extremely select few in which to invest their millions. Convincing Kleiner to invest in your project is an accomplishment in itself. Due diligence is almost always involves bringing in SME's from the field of interest. (something I learned myself by speaking with persons Kleiner spoke to about EEStor, ie, John Miller). Second, it speaks to how involved Kleiner becomes in day to day operations of a start up. Kaplan says the first law of Kleiner according to John Doerr is "identify the risk up front and get rid of it." A good excercise for EEStoryians is to ask what that risk may have been for EEStor. The third reason for examining Kaplan's almost 10yr old book is that it speaks to the use of stealth as a market strategy.

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